WHEN ADVERTISING GOES WRONG…

It is no secret that I am a longtime proponent of blogging. It took me quite a while to get over my inexplicable aversion to using Facebook. It took other booksellers, who essentially felt sorry for me, to explain the powers on Instagram. I am an advertiser of sorts I suppose, but I would like […]

The Power the Blog…

Does blogging equal POWER???  I mean, unless you’re Donald Trump, does saying something actually turn heads?  I was in this discussion this morning with a few fellow booksellers and I found myself trying to convince them that they have to do a blog.  It isn’t a question, you just have to!  After a bit of […]